Course Marketing

Congrats you did it !!! Now the main task is marketing your course. There are two types of marketing-

  • Online Marketing
  • Offline Marketing

Online Marketing

Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online marketing has several advantages, including:

  • Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.
  • Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
  • Analytics: Efficient statistical results are facilitated without extra costs.
  • Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration(social media marketing, etc)
  • Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.

Offline Marketing

Offline marketing strategies tend to be more expensive than online ones.

  • If potential customers tend to read certain magazines, then marketers can strategically place ads in those publications.
  • Face-to-face connections are still a valuable form of networking
  • Speaking engagement puts you in front of a highly targeted and interested audience that is already primed and ready to pay attention to what you have to say.
  • Conferences play a very important role because when somebody asks you about your card for practicing something related to your field, just refer them your Unanth course.

Lets explore…