Web Development Trends in 2018

Web development patterns have been changing continually since their inception. Each year brings new trends, concepts and ideas into the limelight – some of which are extremely effective while some others aren’t. For any business, website plays a crucial role in its success. Without a properly developed website, businesses can fail drastically as today, the web is being used ubiquitously – from banking, making payments to browsing and searching for products/services, shopping, watching movies and even much more.

Web Development Trends in 2018

Hence, it’s greatly important to follow the trends that are going to rule the web development realm. Though there’re lots of resources available that would help you to learn full stack web development, it pays to know the upcoming web development trends to be well-prepared. Here, we’ve outlined the key trends that would have the biggest overall impact on the entire industry in 2018.

Top Web Development Trends

  • Single page websites

    Ease of use and simplicity are the key factors driving the popularity of single page websites. Such websites hold their entire content on a single page and are free of clutter. In addition, these websites eliminate the annoying factors that arise out of multi-page websites such as tons of text, multi-level menu etc. For single page websites, the only thing users need to do is scroll down or up to look for the content. The cost-effectiveness, user-friendliness and minimum amount of designing work involved in single page websites are surely going to be one of the key web development trends in 2018.

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  • Push notifications

    Push notifications from mobile apps have proved to be quite effective in terms of increased user engagement. Though various websites have adopted this feature to a great extent, it still seems to be slated for a much bigger exposure. Push notification on a website enables users to receive each and every update. This feature can easily leave emails behind in providing updated information. It’s a good prospect for businesses to adopt this trend to outperform the competitors.

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  • Progressive web apps

    Apps contribute significantly toward the rapidly growing mobile media time. Today, due to the increasing popularity of mobile apps, many developers have been creating a blend of web page behaviors and traditional app behaviors. These hybrids are called progressive web apps. As these apps are becoming more and more popular, greatly modified cognitive capabilities like automation and greater dependency on natural language processing (NLP) are expected to enter the web development Great strides in this field have already started and are going to become commonplace in 2018.

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  • Online client chatbots

    In 2016, we’ve experienced emergence of chatbots and this year, they’re being accommodated. A great number of bots is already out there, making their administration the next big thing in web development. Practically every website can benefit from these client chatbots. The emergence of conversational interface has transformed the way businesses reach out to and interact with their clients. A bot on a business’s website ensures continual connectivity with its customers. It can answer the queries, divert consumers to required pages and help them pick their preferred item. This can become a game-changer in the 2018 web development

  • Static websites

    Many of us can certainly recall the idea of static websites from the early days of the World Wide Web. Back then, all the key websites were static and displayed same static content to all users. Due to their simplicity and cost-effectiveness, static websites should experience a resurgence in the upcoming year. Though it may seem like stepping back to the infancy, today’s static websites are miles ahead of their original peers in terms of effectiveness.

  • Photo content

    When it comes to spurring conversions, significance of good images in the web development industry simply can’t be overlooked. This isn’t a new concept as great photos are always in demand because of their ability to boost conversion. Information rich, unique photos will be playing crucial roles in the success of businesses and thus should be adopted as one of the key trends in 2018.

  • Internet of Things

    IoT uses technology to connect different devices to the web. Smarter apps empowered with Internet of Things are surely going to take the web world by storm in the upcoming year. In 2018, we can expect to see lots of IoT interfaces on a majority of websites that will enable the users to interact with different kinds of smart devices. Though it means more complex backend, an adept web developer should be able to make simple user interface, helping you boost your business.

  • Dynamic web applications

    Initially found in 2015, dynamic web apps have turned into leading contenders of local mobile applications over the following years. These applications are websites that act as local mobile apps. The ability to work with zero association is one of the most crucial aspects of dynamic web apps and thus, in the list of top web development trends in 2018, such applications surely deserve a place.

  • Multilingual website

    For any online store owner, service provider or blogger, a multilingual website has become mandatory for the sake of increased conversion. It greatly helps to attract people who aren’t proficient in any particular language like English, for instance. In today’s highly competitive business realm, loss of traffic and customers is almost a big, unpardonable sin. As a result, businesses are likely to focus more on developing multilingual websites that help them attain a wider reach on the global scale.

Emerging User Interface Designs in 2018

Current UI trends

Web Development Trends in 2018 - read.unanth.com?utm_source=blogWith a shift towards creating user experiences, rather than just selling, 2016 introduced some great new ideas into UI design. Perhaps the biggest change happened after apps such as Pokémon Go blurred the line between reality and screens. With this now a possibility, how we interact with those screens is even more critical than it once was.

In 2017, designers were tasked with creating designs that were more time-saving and personalized while delivering deeper metrics than ever before.

Upcoming UI Trends

Only a few months and we would be stepping into 2018, a year that would surely meet up to the expectations of the users, thereby providing them simpler and seamless user accessibility.

 1. Design feeling

It is a methodology, popularly regarded as Design thinking that is being accepted by web designers worldwide for creating a design that draws logic, systematic reasoning and strategy, particularly focused on the users’ demands to find desirable solutions in order to solve complex problems as well as to meet the satisfaction of the clients. This trick is popularly used by the website designers to make the design more creative.

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2. Full Screen Video 

While more words can lead to richer stories, videos also tell an impactful story while not requiring the user to scroll down or read. Full-screen videos immerse the site visitor, leading to more involvement (and hopefully) better metrics. As more sites seek to combine experience with metrics, this trend is likely to grow in 2018.

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3. Typography

Whether sites lean toward long-form content or start with full page pictures or videos, typography will take center stage in 2018. Designers such as Stephen Perry, who works on Amazon.com, imagined a 2017 filled with bold typography. It’s clear that 2018 will be anything but minimalistic.


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4. Content Focused Design

A content focused approach is seen to be the ultimate reason for gaining good website traffic and thus, this strategy is all set to make waves in the UX design industry. Instead of following the conventional way of creating a website and then somehow managing to fit it with contents, this helps a business to build a trustable relationship with its clients.

Styler 2 Prestashop theme is an ideal template to go with personal blogs and other e-commerce sites. It provides a neat and elegant appearance to the website as a whole. The template uses HTML 5, Bootstrap and CSS3 technology that is sure to offer a modern and creative outlook to the site.

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User Experience Design Trends for 2018

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User Experience trends are generally difficult to predict. We typically look to the past to help determine future trends, but this is not always an effective or accurate way of foretelling what trends the next year holds. Here are some trends we anticipate for 2018.

1. User responsive design: Create personalized experiences

There is a definite trend when it comes to user-responsive design which will continue into 2018. Personalized experiences that stem from chat bots or conversational interfaces are definitely seeing an increase as people are wanting a more customized interaction.

One such example is age-responsive design, a feature that tweaks the user’s experience slightly — a change in font size, color, etc. — based on age in order to accommodate younger or older users. This results in an interface that adapts to the user, ensuring ease of use for all.

2. Voice interfaces


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Voice User Interfaces have seen a definite rise in popularity with features such as Siri, OK Google, and Amazon’s Alexa. These are incredibly useful when typing is not possible. They can also be a valuable tool when the user is unable to keep their visual attention on the screen because they’re engaged in another activity.

Voice User Interfaces can help simplify user experience by eliminating the need to type. As such, user experience is simplified as well as expedited. The increase in the use of Voice User Interfaces will likely continue into 2018 as a result of its practicality in these situations.

3. Cloud based apps

We are seeing a steady increase in 2017 of cloud based apps and 2018 will be no different. Many newer apps require a lot of storage so the use of cloud based storage is unavoidable. Being connected to the cloud is also a factor to consider for apps that are linked to the IoT.
With many of us using a variety of devices, cloud based apps also allow for more seamless and secure transitions between devices.

4. No More Passwords

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You’re probably sensing a trend here in that most predictions for 2018 deal with making user experience simpler and more straightforward. Remembering a litany of passwords can certainly complicate user experience.

In 2018, we can expect that many services will migrate from the use of passwords to verification codes in order to make authentication a little easier. The year will also continue to bring an expectation by users of more effortless authentication methods.

5. More Movements

By this, we mean literally more movement. Many apps and websites have a multitude of things vying for our attention. Images that move will ultimately win out. Apps will focus on incorporating more movement when important information or other features not to be missed are concerned. Ads will certainly benefit from standing out by incorporating movement.

One thing to note is that excess movement can have the unintended effect of overwhelming the user. Movement needs to be obvious enough to notice, but subtle enough not to be off-putting.

 Motion UI Design

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Have you been noticing the words ‘motion design’ popping up around the design world? Companies big and small are starting to hire designers specifically with this title. Google recently gave a talk at its I/O conference, outlining the motion language that will be standardized across Google’s product line. So what is all the fuss about? And why does it matter?   Motion tells stories. Everything in an app is a sequence, and motion is your guide. For every button clicked and screen transition, there is a story that follows. For example, lets look at how animation can help when creating and deleting items.

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Deleting an item is a dramatic and a destructive action, so make it respond appropriately. Don’t just make the item disappear with a binary action. Throw it off the screen or send it back into the depths of your phone to become digital dust.Web Development Trends in 2018 - read.unanth.com?utm_source=blog




Web Development Trends in 2018 - read.unanth.com?utm_source=blog




Creating a new item should be just as lively, you have after all, just willed it into existence. Make it pop or bounce onto the screen. But don’t go overboard, its the subtle and thoughtful animations that are the most effective.

Motion-based Design

Motion tells stories — it shows how an app is organized and what it can do. Motion drives the entire UI — it redefines navigation and creates a more natural experience by adding a new level of depth to the interaction design. For every button clicked and screen transition, there is a story that follows and good motion-based design helps you to tell it.


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Why Does Motion Matter?

When users interact with your product, they might ask following questions:

  •          “What’s most important here?”
  •          “How do I know what to do next?”
  •          “How do I know I have completed my task?”

Questions like this might reveal opportunities to use motion to enhance the experience. Motion optimize perceived UX and answers the questions:

  •          It drives user’s attention and hints at what will happen if a user completes a click/gesture.
  •          It helps you orient users within the interface and provides guided focus between views.
  •          It provides a visual feedback.

Motion Language

Motion is allowing us to communicate better the interaction, making it easier for the user to understand them. Motion-based design elements can be seen in a variety of forms, including transitions, animations and even on texture to mimic 3D depth. The following is a suggested places for integrating motion-design in the UX workflow:

Driving Users’ Attention

Motions can draw user’s attention to a specific area — or help to distract from it. It’s all about controlling the transitions of hierarchy at each moment in time. Good motion design makes UI more predictable and easier to navigate — it puts emphasis on the right elements depending on what the objective is and helps the eye see where a new object comes from or where a hidden object goes.

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Confirming Action

Motion reinforces the actions a user is preforming. For every button clicked and screen transition, there is an opportunity to use a motion-design. Visual response can increase engagement and delight the user. For example, lets look at how animation can help when entering a wrong password in iOS:

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Brings Delight

Motion can make your user experience truly delightful and memorable. As a designer, you should bring a bit of yourself into design and enchant your motion-based design with a unique appeal that people will love and remember. By injecting subtle motion into design, you can make users feel like they are interacting with something that’s has a personality. A simple attention to detail is often what signals to the people that we’re thinking about them.



The world of internet is improving with each day due to technological advancements and so is the need to learn full stack web development. For businesses, the need of having well-developed websites to stay competitive is becoming more important than ever. A retro, outdated, cluttered website dramatically distracts visitors, thus adversely affecting the bottom-line. Ignoring the latest trends can even make the clients lose faith in a business. While it’s true that trends will come and go with the emergence of newer technologies, the above developments can be adopted to engage and attract both new and existing users with strategic implementation. So, stay up to date with the upcoming web development trends to brace yourself for the competition. Implement these cutting edge developments to create excellent, high-performance websites while keeping an eye out on more innovative ideas and inspirations in the web development landscape that would help you to stand out of the pack in 2018.

Motion is the next level of tech. It’s a natural way of interacting with things and it’s absolutely critical to the design of the future. We need to say goodbye to static user interfaces and create interfaces which much more human and alive.Creating a motion language for your app will reinforce your brand and compliment your design.

Thank you!